UX Writing and Content Design
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MFA in creative writing
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12 years overall writing experience
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8 years producing e-Learning products
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4 years designing UX/UI bootcamps
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Author of The Kind Self Healing Book
That Amy is a cool blend of experiences.
Download Amy's resume.
Selected Work
The following Content Design & UX Writing projects are drawn from my work with clients and employers.
Launching Tillikids.com
KIDS' LEARNING
TOOL
A site launch project focused on applying brand voice to a new user type within the existing flow.
Welcoming Newcomers
NONPROFIT
RECOVERY
SITE
A site redesign project focused on simplifying navigation and clarifying the user journey.
Guiding edX Students
UX/UI BOOTCAMP
PRODUCT
A learning design project focused on building a clear learning path for students
Keep scrolling for an overview of each project.
Launching Tilli
SITE REVAMP for consumer sales launch
Project Overview:
"We need a UX writer to help us get launch ready. Fast."
Define brand voice on key pages * Clarify CTA * Draw out product benefits
CLIENT & PROJECT
Tillikids.com, an award-winning social-emotional learning tool for early learners. A site launch project focused on applying brand voice to a new user type within the existing flow.
MY ROLES
Content design
Copywriting
Style Guide creation
TOOLS
Figma
Miro
Google Suite
This is the story of the compelling nature of what was needed and way it was so urgent for the user.
TEAM
Founder
Developers
UX Writer (me)
PROBLEM
This is where the problem is described.
SOLUTION
A site launch project focused on applying brand voice to a new user type within the existing flow.
Case Study Preview:
Describe your image
Describe your image
02
Welcoming newcomers
STREAMLINING USER FLOW of regional nonprofit org
Project Overview:
"We want newcomers to feel welcomed and informed."
Make it feel current * Acknowledge newcomers * Prioritize meeting schedule
CLIENT & PROJECT
Oasonoma.org provides information to residents of northern California who want stop eating compulsively. The project focused on simplifying navigation and clarifying the user journey.
MY ROLES
Content and navigation audits
Revise copy on key pages
Copywriting
TOOLS
Figma
Google Suite
We found a way to give current members a way to access what they typically need easily (meeting schedule and events) on a site that had accumulated redundant content and out-of-date information.
TEAM
Founder
Developers
UX Writer (me)
PROBLEM
This is where the problem is described.
SOLUTION
A site launch project focused on applying brand voice to a new user type within the existing flow.
Case Study Preview:
Describe your image
Project 1
REVAMPED
SITE FOR its big consumer launch
"We need a UX writer to help us get launch ready. Fast."
Define brand voice on key pages * Clarify CTA * Draw out product benefits
CLIENT & PROJECT
Tillikids.com, an award-winning social-emotional learning tool for early learners. A site launch project focused on applying brand voice to a new user type within the existing flow.
MY ROLES
Content design
Copywriting
Style Guide creation
TOOLS
Figma
Miro
Google Suite
A learning design project focused on building a clear learning path for students
Clarified learning path for students.
for students and crafted shortcuts for instructors for a UX/UI bootcamp startup.
This is the story of the compelling nature of what was needed and way it was so urgent for the user.
TEAM
Founder
Developers
UX Writer (me)
PROBLEM
This is where the problem is described.
APPROACH
A site launch project focused on applying brand voice to a new user type within the existing flow.
SOLUTION
A site launch project focused on applying brand voice to a new user type within the existing flow.
Describe your image
Describe your image
Style Guides
Selections from a style guide for Tilli's development team.
Email Amy to view the complete style guide.
Just for Fun - Practice Projects
A couple of projects I created to test out ideas & have fun with applying design thinking frameworks.