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UX Writing and Content Design
 

  • MFA in creative writing

  • 12 years overall writing experience

  • 8 years producing e-Learning products

  • 4 years designing UX/UI bootcamps

  • Author of The Kind Self Healing Book 

That Amy is a cool blend of experiences.

Download Amy's resume.

Selected Work

The following Content Design & UX Writing projects are drawn from my work with clients and employers. 

Launching Tillikids.com

 

KIDS' LEARNING 

TOOL

A site launch project focused on applying brand voice to a new user type within the existing flow.    

Welcoming Newcomers

NONPROFIT 

RECOVERY

SITE

A site redesign project focused on simplifying navigation and clarifying the user journey.  

Guiding edX Students 

 

UX/UI BOOTCAMP

PRODUCT

A learning design project focused on building a clear learning path for students

Keep scrolling for an overview of each project.

Launching Tilli

SITE REVAMP for consumer sales launch 

Project Overview:

"We need a UX writer to help us get launch ready. Fast."

Define brand voice on key pages   *  Clarify CTA  *   Draw out product benefits

CLIENT & PROJECT

Tillikids.com, an award-winning social-emotional learning tool for early learners. A site launch project focused on applying brand voice to a new user type within the existing flow.    

MY ROLES

Content design  

Copywriting

Style Guide creation

TOOLS

Figma

Miro

Google Suite 

This is the story of the compelling nature of what was needed and way it was so urgent for the user. 

TEAM 

Founder

Developers​

UX Writer (me)

PROBLEM

This is where the problem is described.

SOLUTION

A site launch project focused on applying brand voice to a new user type within the existing flow.    

Case Study Preview:

02

Welcoming newcomers

STREAMLINING USER FLOW of regional nonprofit org 

Project Overview:

"We want newcomers to feel welcomed and informed."

Make it feel current  *   Acknowledge newcomers  *  Prioritize meeting schedule 

CLIENT & PROJECT

Oasonoma.org provides information to residents of northern California who want stop eating compulsively. The project focused on simplifying navigation and clarifying the user journey. 

 

MY ROLES

Content and navigation audits

Revise copy on key pages 

Copywriting

TOOLS

Figma

Google Suite 

We found a way to give current members a way to access what they typically need easily (meeting schedule and events) on a site that had accumulated redundant content and out-of-date information.

TEAM 

Founder

Developers​

UX Writer (me)

PROBLEM

This is where the problem is described.

SOLUTION

A site launch project focused on applying brand voice to a new user type within the existing flow.    

Case Study Preview:

Project 1

REVAMPED

SITE FOR its big consumer launch 

"We need a UX writer to help us get launch ready. Fast."

Define brand voice on key pages   *  Clarify CTA  *   Draw out product benefits

CLIENT & PROJECT

Tillikids.com, an award-winning social-emotional learning tool for early learners. A site launch project focused on applying brand voice to a new user type within the existing flow.    

MY ROLES

Content design  

Copywriting

Style Guide creation

TOOLS

Figma

Miro

Google Suite 

A learning design project focused on building a clear learning path for students

Clarified learning path for students.

for students and crafted shortcuts for instructors for a UX/UI bootcamp startup.

This is the story of the compelling nature of what was needed and way it was so urgent for the user. 

TEAM 

Founder

Developers​

UX Writer (me)

PROBLEM

This is where the problem is described.

APPROACH

A site launch project focused on applying brand voice to a new user type within the existing flow. 

SOLUTION

A site launch project focused on applying brand voice to a new user type within the existing flow.    

Style Guides

Selections from a style guide for Tilli's development team. 

Email Amy to view the complete style guide.

Just for Fun - Practice Projects

A couple of projects I created to test out ideas & have fun with applying design thinking frameworks. 

Send an email to Amy
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