STREAMLINED USER FLOW for regional nonprofit org
"We want newcomers to feel welcomed and informed."
Refresh dated content * Reduce clicks to meeting schedule * Onboard newcomers
CLIENT & PROJECT
This nonprofit client provides meeting and event information to local community members seeking support for wellbeing issues.
My team and I focused on simplifying navigation, pruning out-of-date content, and creating onboarding for new users.
Content and navigation auditing
Copywriting & revisions to key pages
UX Writer (me)
Newcomers needed to be able to come in and get information without friction; the act of checking out support resources is a delicate thing.
Existing members wanted simple utility that invited repeat visits to the site.
The organization wanted to welcome potential new members but the site's onboarding path was murky. Out-of-date content and empty links impeded their ability to convey reliability to newcomers.
An audit of the content and navigation to identify opportunities for simplification, focusing on:
Reducing both choices and clicks for newcomers as well as existing members—streamlining the user flow.
Emphasizing the solution already experienced by existing members
I worked with their website committee to conduct audits of the content and navigation, as well as study the user flow. Additionally, I conducted user research (a survey and interviews) to understand how existing members use the site to ensure those user needs wouldn't be overlooked.