Welcoming Newcomers
STREAMLINED USER FLOW for regional nonprofit org
"We want newcomers to feel welcomed and informed."
Refresh dated content * Reduce clicks to meeting schedule * Onboard newcomers
CLIENT & PROJECT
This nonprofit client provides meeting and event information to local community members seeking support for wellbeing issues.
My team and I focused on simplifying navigation, pruning out-of-date content, and creating onboarding for new users.
MY ROLES
Content and navigation auditing
Copywriting & revisions to key pages
UX Writing
TEAM
Nonprofit body
Website committee
Developer
UX Writer (me)
TOOLS
Figma
Google Workspace
Newcomers needed to be able to come in and get information without friction; the act of checking out support resources is a delicate thing.
Existing members wanted simple utility that invited repeat visits to the site.
PROBLEM
The organization wanted to welcome potential new members but the site's onboarding path was murky. Out-of-date content and empty links impeded their ability to convey reliability to newcomers.
SOLUTION
An audit of the content and navigation to identify opportunities for simplification, focusing on:
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Reducing both choices and clicks for newcomers as well as existing members—streamlining the user flow.
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Emphasizing the solution already experienced by existing members
APPROACH
I worked with their website committee to conduct audits of the content and navigation, as well as study the user flow. Additionally, I conducted user research (a survey and interviews) to understand how existing members use the site to ensure those user needs wouldn't be overlooked.
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