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Welcoming Newcomers

STREAMLINED USER FLOW for regional nonprofit org 

"We want newcomers to feel welcomed and informed."

Refresh dated content  *   Reduce clicks to meeting schedule  *  Onboard newcomers   

CLIENT & PROJECT

This nonprofit client provides meeting and event information to local community members seeking support for wellbeing issues.

My team and I focused on simplifying navigation, pruning out-of-date content, and creating onboarding for new users.  

 

MY ROLES

Content and navigation auditing

Copywriting & revisions to key pages 

UX Writing 

TEAM 

Nonprofit body

Website committee

Developer​

UX Writer (me)

 

TOOLS

Figma

Google Workspace

Newcomers needed to be able to come in and get information without friction; the act of checking out support resources is a delicate thing.

Existing members wanted simple utility that invited repeat visits to the site.   

PROBLEM

The organization wanted to welcome potential new members but the site's onboarding path was murky. Out-of-date content and empty links impeded their ability to convey reliability to newcomers.

SOLUTION

An audit of the content and navigation to identify opportunities for simplification, focusing on:

  • Reducing both choices and clicks for newcomers as well as existing members—streamlining the user flow.

  • Emphasizing the solution already experienced by existing members      

APPROACH 

I worked with their website committee to conduct audits of the content and navigation, as well as study the user flow. Additionally, I conducted user research (a survey and interviews) to understand how existing members use the site to ensure those user needs wouldn't be overlooked.

  

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